Linktree vs Wix
Linktree is a link page for your social bio. Wix is a website builder. Comparing them like rivals is how businesses end up paying for the wrong one — so this compares what each is genuinely for, and when you need both.
Quick answer
Linktree and Wix solve different problems. Linktree organises the traffic you already have on social media; Wix helps people find you who don't follow you yet. If all your customers arrive via Instagram, Linktree may genuinely be enough. The moment someone Googles your business name and finds nothing, it isn't.
Last updated July 2026
| Linktree Free – ~$35/mo Adviita rating 3.9/5 | Wix $17–$45/mo Adviita rating 4.0/5 | |
|---|---|---|
| What it actually is | Link page for social bios | Full website builder |
| Multiple pages | — | |
| Found on Google | Barely | |
| Your own domain | Paid tiers | |
| Service pages / portfolio | — | |
| Contact forms | Limited | |
| Online booking | Via links | |
| Sell products | Yes, with seller fee | |
| Seller fee on digital sales | ~9–12% below top tier | None |
| Time to set up | 10 minutes | 30–60 min |
| Free plan | ||
| Best for | Instagram/TikTok bio link | Being findable and credible |
Choose Linktree if your business lives on social media, your customers already follow you, and you just need one tidy page routing them to bookings, shop, or DMs.
Choose Wix if you need to be found by people who don't already know you — search traffic, service pages, real credibility when someone checks you out before spending money.
The bottom line
Linktree and Wix solve different problems. Linktree organises the traffic you already have on social media; Wix helps people find you who don't follow you yet. If all your customers arrive via Instagram, Linktree may genuinely be enough. The moment someone Googles your business name and finds nothing, it isn't.
A faster alternative
If you want the simplicity of Linktree with the findability of a real website, Adviita generates a complete site — services, about, contact — from a description in about a minute. Free to start, with your own domain from $18/mo, and no cut of anything you sell.
Try Adviita free→No credit card required
It's good at exactly one thing: turning a single social bio link into a menu of destinations. For that, it's excellent. What it can't do is get you found — link pages carry almost no weight in search, so a business relying only on Linktree is invisible to anyone who isn't already following them.
Only if every customer arrives through social media and never checks you out independently. In practice most people Google a business name before spending real money, and finding only a link page reads as less established than finding a proper site. For low-ticket, social-native businesses it can be enough; for services it usually isn't.
At the entry level yes — both have free plans, and Linktree's paid tiers start lower. But Linktree's top tier runs to roughly $35/month, which overlaps Wix territory, and the lower tiers take a percentage cut of digital product sales. Compare on what you actually need rather than headline price.
Plenty of businesses run both, and it's a reasonable setup: Linktree in the Instagram bio to route followers, a website to catch search traffic and carry credibility. If you'd rather not pay for two, most website builders let you build a link-page-style landing page that does the same job on your own domain.
It doesn't hurt anything directly, but it doesn't help either. Traffic that lands on a Linktree page builds authority for Linktree's domain, not yours. The same visitors landing on your own domain would build something you keep.
See Adviita compared directly
More head-to-head match-ups