Cost guide · 2026
From $0 free plans to $5,000+ custom builds — here's what a personal training website actually costs in 2026, what affects the price, and how to get one that actually sells your packages.
Quick answer
A professional personal trainer website costs $0 to $1,500 in year one. Most trainers spend $200–$400/year all-in; if you sell online coaching, the client-management app (Trainerize, TrueCoach) usually costs more than the website.
From cheapest to most expensive — what you get, who it's for, and the realistic total.
$0 – $216/year
Solo trainers, new coaches, side-hustle PTs
$250 – $700/year
Established trainers wanting design control
$1,000 – $3,500 one-time + hosting
Trainers building a personal brand or studio
$3,500 – $8,000+ one-time
Studios, online coaching brands, course sellers
These line items aren't always quoted up front but they add up fast.
If you coach online, an app like Trainerize, TrueCoach, or PT Distinction ($5–$50+/mo) handles programmes, check-ins, and payments. Your website links to it; you don't rebuild it. This is often the biggest ongoing cost.
Before/after and in-session photos sell training better than anything. Phone photos with client consent are free; a short professional shoot ($150–$400) sharpens a premium brand.
Selling packages online means Stripe/PayPal fees (~2.9% + 30¢) and sometimes a checkout app. Some coaching platforms bundle payments, saving a separate tool.
A booking link (Calendly/Cal.com, free–$15/mo) for free consults or session scheduling. The website just embeds or links to it.
The cheapest option, done well
Adviita generates a complete personal training business website from your description in seconds. Free forever — upgrade to ~$18/mo when you want a custom domain.
Build my personal training business site free →No credit card required
Use an AI builder's free plan ($0), show your packages and a couple of client results, and add a Calendly consult link. Upgrade to ~$18/mo for a custom domain when you're ready. Total first-year cost: about $216.
Yes. Instagram builds an audience, but a website is where you sell. It hosts your packages, prices, results, and a booking link in one place you control — so a warm follower can become a paying client without DMing you 'how much?'.
You can, but most trainers let a coaching platform (Trainerize, TrueCoach) handle programmes and payments, and use the website as the shopfront that drives sign-ups. It's cheaper and far less to maintain.
Real client transformations with specifics, clearly named packages, and one obvious call to action (book a consult or buy a package). Polished design helps, but proof and a clear offer do the selling.
Doing your homework?
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