Cost guide · 2026
Clients research a therapist more carefully than almost any other service. Here's what a counselling or therapy website costs in 2026 — and what it actually needs to do.
Quick answer
A therapist website costs $0 to $220/year with an AI builder, $250–$600/year with a hosted builder, or $1,000–$4,000 one-off from a designer. A private practice needs a warm bio, your modalities and specialisms, credentials and registration, fees, and a low-pressure contact route — the cheap end covers all of it.
From cheapest to most expensive — what you get, who it's for, and the realistic total.
$0 – $216/year
Private practice counsellors and therapists
$250 – $600/year
Therapists comfortable with editors wanting design control
$1,000 – $4,000 one-time + hosting
Established practices investing in a personal brand
$3,000 – $8,000+ one-time
Group practices and clinics
These line items aren't always quoted up front but they add up fast.
Psychology Today and Counselling Directory charge ~$30/month each. They convert well — but your own website converts the clients they send, and captures searches directories don't. Most established therapists run both.
The single highest-impact asset on a therapy website ($100–$250). Clients choose a face they feel safe with before they read a word — a warm, natural photo outperforms any copy.
Free to include, costly to forget: your registration numbers, complaints procedure, privacy policy, and — if you record any client data through forms — appropriate data handling. Your professional body's website checklist covers it.
$12–20/year. Your own name (janedoetherapy.com) is the standard and ages perfectly.
The cheapest option, done well
Adviita generates a complete therapy practice website from your description in seconds. Free forever — upgrade to ~$18/mo when you want a custom domain.
Build my therapy practice site free →No credit card required
An AI builder's free plan: your bio, specialisms, credentials, fees, and a contact form, live in half an hour. Upgrade to ~$18/mo for a custom domain — usually your own name. First year: $0–$216.
Yes — most clients find you on a directory, then google your name before making contact. A warm professional website converts that check into an enquiry; no website (or a dated one) quietly loses clients you never knew about.
It's a choice, not a requirement. Many therapists prefer an initial contact form or call to assess fit before offering a session time. If you do want booking, a free scheduling link for initial consultations works well.
Warmth plus specificity: a natural headshot, a bio that names who you help and with what, your registration and experience, clear fees, and a low-pressure next step ('send a message', 'book a free 15-minute call'). Clinical jargon and stock imagery are the conversion killers.
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