Cost guide · 2026
Patients pick a physio on trust and availability — and they check online before booking. Here's what a physio practice website costs in 2026 at every level.
Quick answer
A physiotherapy website costs $0 to $220/year with an AI builder, $300–$800/year with a hosted builder plus online booking, or $1,500–$6,000 one-off from a healthcare-focused designer. A solo practitioner needs only conditions treated, credentials, location, and a booking route — the cheap end covers all of it.
From cheapest to most expensive — what you get, who it's for, and the realistic total.
$0 – $216/year
Solo and mobile physiotherapists, new clinics
$300 – $800/year
Clinics wanting embedded online booking
$1,500 – $5,000 one-time + hosting
Established multi-clinician clinics
$5,000 – $15,000+ one-time
Clinic groups and multi-location practices
These line items aren't always quoted up front but they add up fast.
Cliniko, Jane, and Nookal ($45–$80/mo) handle booking, notes, and payments — most clinics need one regardless of the website. The website's job is just to route patients into it, which any tier above handles.
Pages like 'physio for back pain [city]' win local searches but someone has to write them accurately. Budget your own time, or a health copywriter at $100–$300/page.
Registration numbers (HCPC, AHPRA, CORU etc.), insurance, and any advertising-standards wording for your country. Free to include, costly to forget — patients and regulators both check.
Patients want to see the clinic and your face before booking. A 1-hour shoot ($150–$400) of the space, equipment, and team outperforms stock physio imagery, which reads as generic instantly.
The cheapest option, done well
Adviita generates a complete physiotherapy clinic website from your description in seconds. Free forever — upgrade to ~$18/mo when you want a custom domain.
Build my physiotherapy clinic site free →No credit card required
An AI builder's free plan: conditions treated, your credentials and registration, clinic location and hours, and an enquiry form or booking link — live in half an hour. Upgrade to ~$18/mo for a custom domain. First year: $0–$216.
No — linking to your practice management software's booking page (Cliniko, Jane) works perfectly and costs nothing extra. Embedded booking is a convenience upgrade, not a requirement.
Specificity and trust: the exact conditions you treat, your registration and experience, real patient reviews, clear prices, and same-week availability. Generic 'we care about your wellbeing' copy loses to 'sports knee injuries, £55, book online for Tuesday'.
Yes — referred patients still look you up before booking, and a professional site with your credentials converts those referrals at a higher rate. It also captures the searchers ('physio near me') that referrals never reach.
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