How to add HubSpot chat to your website
HubSpot chat is HubSpot's free live chat and chatbot, connected to its CRM, used by B2B businesses already using or considering HubSpot. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from your HubSpot account under Conversations then Chatflows, with the tracking code installed sitewide. For most people the right choice is the live chat — conversations routed to your HubSpot inbox. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
HubSpot chat: which option to use
| Option | What it does |
|---|---|
| Live chat | Conversations routed to your HubSpot inbox. |
| Bot flows | Qualification questions before a human takes over. |
| Meeting booking in chat | The bot offering a calendar slot, which converts well for B2B. |
Step-by-step
- 1
Find the code or link in your account
HubSpot chat keeps this in your HubSpot account under Conversations then Chatflows, with the tracking code installed sitewide. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Live chat: Conversations routed to your HubSpot inbox. Bot flows: Qualification questions before a human takes over. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
A messaging option is only an asset if someone answers it. An ignored chat is worse than none. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — send a real message — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸The chat requires HubSpot's tracking code sitewide, which has cookie consent implications.
- ▸Chatflows are targeted by page rules. Misconfigured targeting means the chat appears where you did not want it or nowhere at all.
- ▸Offering a meeting slot inside the chat converts noticeably better than asking for an email address.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
Is HubSpot chat free?
+−
Yes, live chat and basic chatbots are included in HubSpot's free tier, with conversations landing in a shared inbox and contacts created in the CRM automatically. The free tier carries HubSpot branding on the widget; removing it requires a paid plan.
How do I add HubSpot chat to my website?
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Install the HubSpot tracking code sitewide, then build a chatflow under Conversations. Set the targeting rules for which pages it appears on. If the chat does not show, targeting rules are almost always the cause rather than the installation.
Do I need a developer to add HubSpot chat to my site?
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No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding HubSpot chat slow down my website?
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Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.