How to install Microsoft Clarity to your website
Microsoft Clarity is a free session recording and heatmap tool, used by anyone trying to work out why visitors are not converting. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from your Clarity project settings, where the tracking code is provided. For most people the right choice is the session recordings — watch how real visitors move through your pages. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
Microsoft Clarity: which option to use
| Option | What it does |
|---|---|
| Session recordings | Watch how real visitors move through your pages. |
| Heatmaps | Aggregate click and scroll behaviour. |
| Rage click detection | Clarity flags frustrated repeated clicking, which reliably finds broken elements. |
Step-by-step
- 1
Find the code or link in your account
Microsoft Clarity keeps this in your Clarity project settings, where the tracking code is provided. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Session recordings: Watch how real visitors move through your pages. Heatmaps: Aggregate click and scroll behaviour. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
Tracking is plumbing: invisible when right, a compliance problem when wrong. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — confirm it renders and links correctly — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸It is genuinely free with no traffic cap, which is unusual for this category.
- ▸It records real sessions, so it needs covering in your privacy policy and consent handling in the EU and UK.
- ▸Mask sensitive fields. Recording a form where customers type personal details is a data protection problem.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
Is Microsoft Clarity free?
+−
Yes, entirely, with no traffic limits — Microsoft offers it free and uses the aggregate data. For a small business trying to understand why a page is not converting, it is the highest-value free tool available, and rage click detection alone often finds a broken button nobody had noticed.
Do I need consent to use session recording?
+−
In the EU and UK, yes. Session recording captures how an identifiable person interacts with your site, so it needs a lawful basis and should not run before consent. You must also mask input fields so personal data typed into forms is not recorded.
Do I need a developer to add Microsoft Clarity to my site?
+−
No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding Microsoft Clarity slow down my website?
+−
Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.