How to add your Checkatrade reviews to your website
Your Checkatrade rating is proof you can be trusted — but it only helps if people see it. Here's how to add the Checkatrade badge or reviews widget to your website, and where to put it.
Quick answer
Log in to your Checkatrade member area, open the 'Promote your business' / marketing tools section, and copy the badge or reviews-widget embed code. Paste it into your website where a code/embed block is allowed — on Adviita, add an embed section via the AI editor and drop the code in. Place it near your hero and on your contact page, where it does the most to reassure a hesitant customer.
Step-by-step
- 1
Find the widget in your Checkatrade account
Log in to your Checkatrade member area and look under the marketing or 'promote your business' tools. Checkatrade provides an official badge (your logo + rating) and, on some memberships, a reviews widget that shows recent feedback. Copy the embed code or badge image link they give you.
- 2
Decide badge vs. full reviews widget
A badge is a small trust mark showing your score — clean and fast-loading, good for the header or footer. A reviews widget shows actual customer comments — more persuasive, best placed near your services or a call-to-action. If you have strong recent reviews, use the widget; if not, the badge alone still signals verified membership.
- 3
Add an embed section to your site
On Adviita, open the AI editor and say: 'Add a section near the top with an embed block'. Paste the Checkatrade code into the embed block. On other builders, use an HTML/embed element and paste the same code. Avoid pasting it into a plain text box — it needs a code/HTML block to render.
- 4
Place it where it reassures
The two highest-impact spots are just under your hero headline (so trust is established immediately) and on your contact or quote page (right where someone decides to get in touch). Don't bury it in the footer alone — a trust signal three scrolls down does far less work.
- 5
Check it on mobile
Most trade enquiries come from phones. Preview your live site on mobile and confirm the badge or widget loads, sits neatly, and doesn't push your contact button off-screen. If a third-party widget loads slowly, keep a static badge image as a lightweight alternative.
Tips & best practices
- ▸Pair the Checkatrade badge with Google reviews — customers trust two independent sources more than one.
- ▸Keep your Checkatrade profile active: recent reviews are more persuasive than an old high score.
- ▸If the widget slows your page down, use the static badge image linked to your Checkatrade profile instead.
- ▸Add your Checkatrade profile link to your Google Business Profile and quotes too — reinforce trust everywhere.
Common questions
Can I add a Checkatrade widget to any website builder?
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Yes, as long as the builder supports an HTML or embed block — which most do, including Adviita, Wix, Squarespace, and WordPress. You paste the code Checkatrade gives you into that block. Plain-text areas won't render it; it needs a code/embed element.
Do I need a paid Checkatrade membership to show the badge?
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The badge and widget are member marketing tools, so you need an active Checkatrade membership. The exact widget options depend on your membership tier — check the marketing section of your member area for what's available to you.
Where should I put my Checkatrade reviews on my site?
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Near your hero for immediate trust, and on your contact/quote page where people decide to get in touch. Those two placements do more than anywhere else. A footer-only badge is better than nothing but works far less hard.