How to show your Etsy shop on your own website
Embedding your Etsy listings on your own website gives you a home Etsy doesn't own. Here's how, and what the limitations are.
Quick answer
Etsy provides an embeddable Mini shop widget: choose Embed, then Embed a Widget, and paste the HTML into your site. It updates automatically as you add listings, and each product links through to its Etsy page. Third-party tools offer more layout control with free tiers. Note that customers still complete the purchase on Etsy — the embed is a shopfront, not a checkout.
Step-by-step
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Use the Etsy Mini widget first
Etsy's own embed option lets you select Embed, then Embed a Widget, and paste custom HTML into your website builder. Each product links to its listing page and the code updates automatically as you add new items, so you're not maintaining two catalogues.
- 2
Or use a third-party embed for more control
If you want grids, sliders or better styling, tools like SociableKit and dedicated Etsy embed plugins offer more layout control, often with a free tier. WordPress has several plugins for this. Vet any tool before adding its script — anything embedded on your page can see your page.
- 3
Know the limitation before you build around it
With every method, customers are still sent to Etsy to complete the purchase. The embed is a shopfront, not a checkout. That's fine — but it means you're paying Etsy's fees on sales your own website generated, which is worth knowing when you weigh up selling direct.
- 4
Link to shop sections, not just the shop
Your shop link is either shopname.etsy.com or etsy.com/shop/shopname, and individual shop sections have their own URLs. Linking a page about one product category straight to that section beats dropping everyone at your full catalogue.
- 5
Build the site around what Etsy can't do
Etsy owns the customer relationship, the search placement and the fees. Your own site is where you tell your story, build an email list, rank for your own name, and eventually sell direct. Use the embed to keep it stocked while that grows.
Tips & best practices
- ▸The Etsy widget updates automatically as you add listings — no double maintenance.
- ▸Link to specific shop sections rather than your whole catalogue where it's relevant.
- ▸Customers still check out on Etsy; the embed doesn't avoid Etsy's fees.
- ▸Collect emails on your own site — that's the asset Etsy doesn't give you.
Common questions
How do I embed my Etsy shop on my website?
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Use Etsy's Mini shop widget: choose Embed, then Embed a Widget, and paste the HTML into your website builder. Each product links to its Etsy listing and the widget updates automatically when you add new items.
Can customers buy without leaving my website?
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No. With every embedding method, buyers are still directed to Etsy to complete the purchase. The embed displays your listings; it doesn't replace Etsy's checkout.
What's the link to my Etsy shop?
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Either shopname.etsy.com or www.etsy.com/shop/shopname. Individual shop sections also have their own URLs, which is useful for linking a specific page to a specific product category.
Should I have my own website if I sell on Etsy?
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Yes. Etsy owns the customer relationship, the placement and the fees. Your own site lets you rank for your own name, build an email list, tell your story properly, and eventually sell direct at full margin.