How to embed Facebook page on your website
Facebook page is your Facebook page feed embedded on your site, used by local businesses whose customers are active on Facebook. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from Facebook's Page Plugin configurator, where you enter your page URL and generate the code. For most people the right choice is the page plugin — your page with recent posts, cover photo and follow button. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
Facebook page: which option to use
| Option | What it does |
|---|---|
| Page Plugin | Your page with recent posts, cover photo and follow button. |
| Timeline only | A narrower version showing just posts. |
| Follow button | A minimal button, which is far lighter than the full plugin. |
Step-by-step
- 1
Find the code or link in your account
Facebook page keeps this in Facebook's Page Plugin configurator, where you enter your page URL and generate the code. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Page Plugin: Your page with recent posts, cover photo and follow button. Timeline only: A narrower version showing just posts. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
Embedded social content is decoration unless it earns its place — it costs page speed, so make it count. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — confirm it renders and links correctly — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸The Page Plugin loads Facebook's SDK, which is heavy and sets cookies before any interaction — a consent issue in the EU and UK.
- ▸Embedded feeds go stale visibly. A page showing 'last posted 8 months ago' actively damages credibility.
- ▸The plugin's fixed width and height fight responsive layouts. Test it on a phone before shipping.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
How do I embed my Facebook page on my website?
+−
Use Facebook's Page Plugin configurator: enter your page URL, choose the width, height and which elements to show, then copy the generated code and paste it into a code block on your site. You need both the SDK script and the plugin div.
Should I embed my Facebook feed at all?
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Only if you post regularly. A visibly stale feed does more harm than no feed, and the plugin is heavy and sets cookies. If you post weekly it can be worth it; if you post occasionally, a simple follow button or a plain link is the better choice.
Do I need a developer to add Facebook page to my site?
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No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding Facebook page slow down my website?
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Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.