How to add Google Forms to your website
Google Forms is Google's free form and survey tool, used by anyone needing a free form for enquiries, bookings or feedback. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from your form's Send button, where the embed option provides an iframe. For most people the right choice is the iframe embed — the form inside your page. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
Google Forms: which option to use
| Option | What it does |
|---|---|
| Iframe embed | The form inside your page. |
| Direct link | A link to the hosted form, which looks obviously like Google Forms. |
| Native form instead | Your site's own contact form, which will usually look better and convert more. |
Step-by-step
- 1
Find the code or link in your account
Google Forms keeps this in your form's Send button, where the embed option provides an iframe. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Iframe embed: The form inside your page. Direct link: A link to the hosted form, which looks obviously like Google Forms. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
A form is where an interested visitor becomes an enquiry, so its length and placement matter more than its styling. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — submit a real entry — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸It looks like Google Forms, and visitors notice. For a customer-facing enquiry form on a business site, that reads as improvised.
- ▸Responses land in a spreadsheet, not your inbox, unless you switch on email notifications — which people routinely forget, then wonder why nobody enquires.
- ▸The iframe has a fixed height and often scrolls awkwardly inside itself on mobile.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
Should I use Google Forms as my website contact form?
+−
Only as a stopgap. It is free and reliable, but it looks unmistakably like Google Forms, does not match your site, and does not email you unless you enable notifications. A native contact form on your own site looks more professional and converts better — it is worth the small effort.
How do I embed a Google Form on my website?
+−
Open the form, click Send, choose the embed option, and copy the iframe code. Paste it into a code block on your site. Turn on response notifications in the form's settings, or submissions will sit in a spreadsheet with nothing telling you they arrived.
Do I need a developer to add Google Forms to my site?
+−
No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding Google Forms slow down my website?
+−
Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.