How to embed Loom video on your website
Loom video is a screen or camera recording shared from Loom, used by consultants, coaches, agencies and anyone explaining something visually. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from the Loom video page — use the Share button and choose Embed to copy the iframe. For most people the right choice is the standard embed — the Loom player in your page. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
Loom video: which option to use
| Option | What it does |
|---|---|
| Standard embed | The Loom player in your page. |
| Thumbnail link | A still image linking to the Loom, which loads faster. |
| Interactive embed | Loom's embed with its interactive elements, where the plan supports them. |
Step-by-step
- 1
Find the code or link in your account
Loom video keeps this in the Loom video page — use the Share button and choose Embed to copy the iframe. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Standard embed: The Loom player in your page. Thumbnail link: A still image linking to the Loom, which loads faster. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
Embedded social content is decoration unless it earns its place — it costs page speed, so make it count. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — confirm it renders and links correctly — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸Video privacy must be set to allow anyone with the link, or visitors hit a sign-in wall.
- ▸Loom videos on free plans can be subject to retention and length limits — check before building a page around one.
- ▸Loom is excellent for explaining a process and poor as a marketing hero video. Use it where the informality helps rather than hurts.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
How do I embed a Loom video on my website?
+−
Open the video in Loom, click Share, choose the Embed option and copy the iframe code. Paste it into a code or embed block on your site. Set the video's privacy to anyone with the link first, or visitors will be asked to sign in.
Is Loom good for a website walkthrough?
+−
Yes, particularly for showing a process, a portal, or how you work. Its informality builds trust for service businesses. It is less suited to a polished homepage hero — for that, a properly shot and edited video hosted on Vimeo or YouTube reads better.
Do I need a developer to add Loom video to my site?
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No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding Loom video slow down my website?
+−
Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.