How to embed TikTok video on your website
TikTok video is a TikTok video embedded in your website, used by businesses using short-form video — trades, salons, food, fitness and creators. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from the video on TikTok's web player — use the share menu and choose Embed to copy the code. For most people the right choice is the official embed — tikTok's blockquote and script combination, which renders the video with its player. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
TikTok video: which option to use
| Option | What it does |
|---|---|
| Official embed | TikTok's blockquote and script combination, which renders the video with its player. |
| Link with thumbnail | A still image linking to TikTok. Much faster and avoids the script entirely. |
| Re-upload the video | Hosting the video file yourself, which loads faster and keeps it working regardless of TikTok. |
Step-by-step
- 1
Find the code or link in your account
TikTok video keeps this in the video on TikTok's web player — use the share menu and choose Embed to copy the code. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Official embed: TikTok's blockquote and script combination, which renders the video with its player. Link with thumbnail: A still image linking to TikTok. Much faster and avoids the script entirely. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
Embedded social content is decoration unless it earns its place — it costs page speed, so make it count. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — confirm it renders and links correctly — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸TikTok's embed is heavy and its player is tall, which can dominate a page on mobile. Place it deliberately rather than near the top.
- ▸The embed loads TikTok's script and sets cookies — a consent consideration in the EU and UK.
- ▸Videos removed from TikTok vanish from your site too. If a video is central to a page, host your own copy.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
How do I embed a TikTok video on my website?
+−
Open the video on TikTok in a browser, use the share menu and choose Embed, then copy the code. Paste it into a code or embed block on your site. The code includes a script, so it needs an HTML block rather than a plain text field.
Is it better to embed TikTok or upload the video to my site?
+−
Uploading your own copy loads faster, avoids third-party cookies, and keeps working if the TikTok is ever removed. Embedding is better if the engagement numbers are part of the proof, or if you want visitors to follow you there. For most business sites, self-hosting the video is the stronger choice.
Do I need a developer to add TikTok video to my site?
+−
No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding TikTok video slow down my website?
+−
Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.