Your Google Business Profile website was shut down
If your business.site address stopped working, this is why — and what to do about it. Many owners are still discovering it years later.
Quick answer
Google shut down websites created through Google Business Profile in March 2024, affecting over 21 million sites on business.site and negocio.site addresses. Visitors were redirected to your Business Profile until 10 June 2024, after which the address returns a 404. Google didn't build a replacement — you need a new website elsewhere, then update the website field on your Business Profile.
Step-by-step
- 1
Confirm that's what happened
If your old address ended in business.site or negocio.site and now shows a 'page not found' error, this is the cause. It isn't something you broke, and there's no setting to restore it. Over 21 million businesses were in the same position, which is why so many are still finding out.
- 2
Understand the timeline you missed
The sites were turned off in March 2024. Until 10 June 2024, anyone visiting the old address was redirected to your Google Business Profile, so many owners noticed nothing. After that date the redirect stopped and the address began returning a 404 — which is usually when people discover it, often long afterwards.
- 3
Make sure your Business Profile is doing the work meanwhile
Your Google Business Profile still exists and is unaffected. Make sure it's complete: services, categories, hours, service areas, photos and recent reviews. For a local business this is doing most of the discovery work right now, so it's worth an hour regardless of what you do about a website.
- 4
Build a replacement
Google didn't create a successor product; it pointed people at other website builders. A free AI builder will generate a complete site from a description of your business in about a minute, which you then edit. The content from your old business.site page — services, hours, contact details — is straightforward to recreate.
- 5
Update the website link on your profile
This is the step people forget. Once the new site is live, edit your Google Business Profile and replace the dead business.site address with the new one. Until you do, Google is still sending people to a 404 — which is worse than having no link at all.
Tips & best practices
- ▸Register your own domain this time; a platform-owned address can be switched off, as this proved.
- ▸Update the website field on your Business Profile the day the new site goes live.
- ▸Check anywhere else the old link appears — social profiles, directories, printed material.
- ▸Your reviews and Business Profile are unaffected; only the generated website went away.
Common questions
Why did my Google Business Profile website stop working?
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Google discontinued websites created through Business Profiles in March 2024, affecting over 21 million sites on business.site and negocio.site addresses. Visitors were redirected to your Business Profile until 10 June 2024, after which the address returns a 404 error.
Can I get my business.site website back?
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No. The service was discontinued and there's no restoration path. Google didn't launch a replacement product — it recommended building elsewhere and updating the website link on your Business Profile.
Did I lose my Google Business Profile too?
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No. Your Business Profile, reviews, photos and listing are all unaffected. Only the free generated website was switched off. Your profile is still working and still appearing in local search.
What should I replace it with?
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Any website builder, ideally on a domain you own rather than one the platform controls. A free AI builder gives you a complete live site quickly; add your own domain for around $15 a year so this can't happen to you again.