How to add Shopify Buy Button to your website
Shopify Buy Button is Shopify's embeddable product and cart component for non-Shopify websites, used by businesses with a Shopify catalogue who want to sell from a site built elsewhere. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from your Shopify admin under Sales Channels, where the Buy Button channel generates embed code per product or collection. For most people the right choice is the single product button — one product with a buy button, embedded anywhere. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
Shopify Buy Button: which option to use
| Option | What it does |
|---|---|
| Single product button | One product with a buy button, embedded anywhere. |
| Collection embed | A grid of products from a collection. |
| Cart and checkout | The embedded cart, so customers can buy several items without leaving your page. |
Step-by-step
- 1
Find the code or link in your account
Shopify Buy Button keeps this in your Shopify admin under Sales Channels, where the Buy Button channel generates embed code per product or collection. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Single product button: One product with a buy button, embedded anywhere. Collection embed: A grid of products from a collection. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
Getting paid should take the customer as few taps as possible — every extra step is money left on the table. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — make a small real payment — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸The Buy Button sales channel has to be added in your Shopify admin before any code exists. Most people looking for the code have not added the channel yet.
- ▸Checkout still happens on Shopify's domain. That is normal and secure, but tell customers so the domain change is not a surprise.
- ▸Inventory and pricing stay in Shopify — never hard-code a price in your page copy, because it will drift.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
Can I sell Shopify products on a non-Shopify website?
+−
Yes, using the Buy Button sales channel. Add it in your Shopify admin, generate embed code for a product or collection, and paste it into a code block on your site. Your catalogue, inventory and checkout stay in Shopify while the storefront lives on your own site.
Do I still pay Shopify fees when using the Buy Button?
+−
Yes. You need an active Shopify plan and the usual transaction fees apply, because Shopify is still handling the catalogue, inventory and checkout. The Buy Button changes where products are displayed, not how the commerce is billed.
Do I need a developer to add Shopify Buy Button to my site?
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No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding Shopify Buy Button slow down my website?
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Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.