How to use a WhatsApp Business catalogue with your website
A WhatsApp catalogue lets customers browse your products inside the app they already use. Here's how to set it up and link it to your site.
Quick answer
In WhatsApp Business, go to Catalog Manager under Business Tools, add items with name, price, description and up to 10 images each, then tap the link icon at the top right to generate a shareable catalogue link. There's no automatic sync between the catalogue and a website, but you can add a link to each product pointing at the matching page on your site.
Step-by-step
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Build the catalogue
Open Catalog Manager under Business Tools and choose Add New Item. Enter the product name, price and description, and upload up to 10 images per item. Do the photos properly — this is a visual catalogue and phone photos in natural light beat anything else.
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Add a purchase link to each product
Each item can carry a link. Point it at the matching page on your website so customers can read more or buy. There's no automatic connection between the catalogue and a website, so this manual link is what joins the two — and it's what turns browsing into a sale.
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Get your shareable catalogue link
Tap the link icon at the top right of Catalog Manager and WhatsApp generates a shareable link. Copy it and put it in your Instagram bio, your Facebook Page, your status, and on your website. The link is auto-generated and can't be customised, so don't plan around a branded URL.
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Put it on your website alongside a chat button
Add a button linking to your catalogue next to your WhatsApp chat button. Browsing and asking a question are two different moments and both deserve their own button. On Adviita, ask the AI editor to add both.
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Know the limits before you commit
You can list up to 500 products or services. Catalogue links are auto-generated and not customisable. And there's no sync with a website store, so prices exist in two places and can drift. For a small range this is fine; for a large catalogue your website should be the source of truth.
Tips & best practices
- ▸Add a website link to every product — that's the only bridge between catalogue and site.
- ▸Up to 500 items and 10 images each; plan around those limits.
- ▸Catalogue links can't be customised, so don't build branding around the URL.
- ▸Prices live in two places with no sync — set a reminder to keep them aligned.
Common questions
How do I create a WhatsApp Business catalogue?
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Go to Catalog Manager under Business Tools, tap Add New Item, and enter the product name, price, description and up to 10 images. Repeat for each product, then tap the link icon to get a shareable catalogue link.
How do I share my WhatsApp catalogue link?
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Tap the link icon at the top right of Catalog Manager. WhatsApp generates a shareable link you can send via WhatsApp, email or social media, or put behind a button on your website.
Can I connect my WhatsApp catalogue to my website?
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Not automatically — there's no direct sync. What you can do is add a link to each catalogue item pointing at the matching page on your site, which makes the purchase journey straightforward even without integration.
How many products can a WhatsApp catalogue hold?
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Up to 500 products or services. Each item supports up to 10 images. Beyond that range your website needs to be the real catalogue, with WhatsApp showing a selected subset.