Putting the Gas Safe Register logo on your website
The Gas Safe logo is the most valuable trust signal a gas engineer has, and the only one that carries a fine if you get it wrong. The line between the two is narrower than most people assume.
Quick answer
If your business holds valid Gas Safe registration you may display the Gas Safe Register logo on your website, and you should show your registration number alongside it so customers can verify you on the register. If you are not currently registered, displaying it is unlawful — a tradesman was fined 1,500 pounds for putting it on his website without authorisation. Registration is held by the business and renewed every twelve months, so the logo has to come down the moment registration lapses, including while a renewal is being processed. Using the logo to sell products, rather than to show your own registered status, needs a separate licence agreement.
What you may and may not do with the logo
| Allowed | Not allowed | |
|---|---|---|
| Currently registered business | Logo plus your registration number | Implying Gas Safe endorses your products |
| Registration lapsed or pending | Nothing. Take it down | Leaving it up until renewal completes |
| Never registered | Nothing | Any use at all. This is the one that gets fined |
| Selling goods branded with it | Only under a licence agreement | Using it on products without one |
| An employee is registered, business is not | Name the engineer, not the business | Showing it as a business credential |
Step-by-step
- 1
Check who actually holds the registration
Gas Safe registration belongs to a business, and separately each engineer carries an ID card covering the specific work they are qualified to do. A sole trader is usually both; a firm with employees may not be. If you are a limited company whose engineers are registered individually through someone else, you do not have a business registration to display.
- 2
Show your registration number with the logo
The logo on its own asks customers to take your word for it. The number lets them check you on the register in a few seconds, and a cautious customer comparing three quotes will do exactly that. Put both in the footer so they appear on every page, not just the home page.
- 3
Use the artwork from your registered-business account
Sign in to your Gas Safe registered-business account and take the logo from there, along with the brand guidelines that govern how it may be shown. Do not pull a version off an image search: those files are frequently the wrong mark, the wrong proportions, or an old design, and they come with no permission attached.
- 4
Do not imply endorsement
Being registered means you are qualified to work on gas. It does not mean Gas Safe recommends you, approves your prices, or endorses anything you sell. Wording like approved by or endorsed by crosses a line that simply displaying the mark does not.
- 5
Put a reminder in your calendar for renewal
Registration renews every twelve months. The website is the thing everyone forgets, because nothing on it visibly changes when registration lapses. Diarise the renewal date and treat the logo as something to pull down immediately if renewal is ever in doubt.
- 6
Check your other listings too
The logo has usually spread further than the website — Google Business Profile photos, directory listings, the van, quote templates, email signatures, social profiles. If registration lapses, all of them are the same problem, and the online ones are the ones a complainant can screenshot.
Tips & best practices
- The registration number is the part customers actually use. A logo with no number next to it is decoration; a number is verifiable proof.
- If you are between renewals, take the logo down. Restoring it afterwards takes a minute and costs nothing.
- Customers increasingly search for your number before calling. Making it easy to find is a conversion feature, not just compliance.
Common questions
Is it actually illegal to display the logo if I am not registered?
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Yes. It is unlawful to display the Gas Safe Register logo without valid registration, and it is enforced — one tradesman was fined 1,500 pounds after using it on his website without authorisation.
My registration lapsed but I have applied to renew. Can I leave it up?
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No. The permission follows current registration, not an intention to renew. Take it down and put it back when your registration is active again.
Can I say Gas Safe approved?
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No. Registration confirms you are qualified and legally permitted to carry out gas work. It is not an endorsement of your business, your prices or anything you sell, and approved by overstates it.
Do I need permission to put the logo on my own website?
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The logo is provided to registered businesses through your account and is governed by the brand guidelines that come with it. Using it to show your own registered status is what it is for. Using it on goods for resale is a different matter and needs a licence agreement.
What should I show if only my engineer is registered, not my company?
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Name the registered engineer and give their details rather than presenting the mark as a company credential. Showing it as though the business is registered when it is not is the misrepresentation the rules are aimed at.