Show your food hygiene rating on your website
A five-star hygiene rating is worth showing, and the FSA gives you code that keeps it current automatically. Here is how to add it, and what the law actually requires.
Quick answer
The FSA provides food hygiene rating images and, for websites, JavaScript embed code for your rating. Use the code rather than a downloaded image: it updates automatically if your rating changes, so you only set it up once. Display at your premises is a legal requirement in Wales and Northern Ireland; in England it is encouraged rather than required, and website display is voluntary throughout.
Step-by-step
- 1
Find your rating on the FSA site
Look your business up on the Food Standards Agency ratings site and open your establishment's page. Confirm the rating shown is current, since the online record is what the widget will display and what customers will see if they check.
- 2
Take the embed code, not the image
The FSA offers a selection of rating graphics for websites, apps, social media, and email, and for websites you can embed the JavaScript code for the relevant rating instead of downloading and hosting the image. The advantage is that you only do it once, because the code updates automatically if your rating changes.
- 3
Add it to your site
On Adviita, open the AI editor and say: 'Add this HTML block to the footer', then paste the FSA code. Use an HTML or embed block on any other builder. The footer puts it on every page; the homepage and any ordering page are the other places worth it.
- 4
Put it near the decision, not only in the footer
For takeaways and anywhere people order online, the rating does more work next to the menu or the order button than at the bottom of the page. It answers the question a first-time customer is quietly asking at exactly the moment they are deciding.
- 5
Check it renders on the live site
Load the published page and confirm the rating appears. If it shows nothing, the code was probably pasted into a text block rather than an HTML block, which is the usual cause. Check on a phone as well, since most food ordering happens there.
Tips & best practices
- Use the embed code rather than a saved image so the rating cannot silently go out of date after a re-inspection.
- If your rating is not five, consider showing it anyway alongside what you have changed. Customers check the FSA site regardless.
- Pair it with your allergen information. Both answer the same underlying question about how seriously you take the kitchen.
- Businesses in Wales and Northern Ireland must display the sticker at the premises by law, which is separate from your website.
Common questions
Do I have to show my hygiene rating on my website?
+−
No. Displaying the rating on a website is voluntary, and the FSA provides the graphics and embed code to make it easy. The legal duty concerns your premises: businesses in Northern Ireland and Wales must display the sticker they are sent, while businesses in England are encouraged to display it but not required to.
What happens to the widget if my rating changes?
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That is the reason to use the embed code. The JavaScript is built to update automatically if your rating changes, so you do not have to remember to swap an image after a re-inspection. A downloaded image keeps showing the old rating until someone notices.
Should I show a rating below five?
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It is your call, but the rating is public either way and customers who care will look it up. Showing a three alongside a short, factual note about what has changed since the inspection tends to read better than an absence that a suspicious customer resolves by checking the FSA site anyway.