How to show Google reviews on your website
Google reviews sitting on your Business Profile only help people who already found you there. Here's how to display them on your own website too.
Quick answer
Google doesn't provide an official drop-in reviews widget, so you use a third-party tool. Find your Place ID with Google's official Place ID finder, then use a widget service — Elfsight, SociableKit, EmbedSocial and Smash Balloon all have free tiers — to generate an embed code you paste into your site. Free tiers generally show the tool's branding until you upgrade.
Step-by-step
- 1
Get your Google Place ID
Open Google's official Place ID finder, type your business name and location into the map search, and select it from the dropdown. Google shows you the name, the Place ID, and the exact location. Copy the Place ID — most widget tools ask for it, though several can now find your business by name instead.
- 2
Pick a widget tool
There's no official Google widget, so this is third-party territory. Elfsight, SociableKit, EmbedSocial and Smash Balloon all offer free tiers with layouts like slider, grid, list and masonry. Setup is typically about five minutes: connect the business, choose a layout, adjust colours, copy the code.
- 3
Paste the embed into your site
Add an HTML or embed block where you want the reviews and paste the code. On Adviita, ask the AI editor to add a reviews section and paste the embed code into it. Check it renders on mobile as well as desktop — review grids are the most common thing to break on small screens.
- 4
Put reviews where hesitation happens
Next to your prices and directly above your contact form. Those are the two moments someone decides whether to trust you. A dedicated 'Reviews' page feels tidy but almost nobody visits it, so the social proof never reaches the person who needed it.
- 5
Keep collecting them
A widget showing three reviews from 2023 is worse than no widget. Ask every satisfied customer at the moment the job finishes, when goodwill is highest. Recency and volume are what make review widgets persuasive — the design barely matters by comparison.
Tips & best practices
- ▸Free tiers usually carry the widget tool's branding; that's the trade for not paying.
- ▸Reviews beside prices convert better than a separate reviews page by a wide margin.
- ▸Vet any third-party script before adding it — anything embedded on your page can see your page.
- ▸Your Google Business Profile is where the reviews live; the widget just mirrors them, so keep the profile active.
Common questions
How do I embed Google reviews on my website for free?
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Find your Place ID using Google's official Place ID finder, then use a widget tool such as Elfsight, SociableKit, EmbedSocial or Smash Balloon to generate an embed code and paste it into an HTML block on your site. All have free tiers, typically showing their own branding.
Does Google have an official reviews widget?
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No. Google doesn't provide a drop-in widget for displaying your reviews on your own site, which is why every route involves a third-party tool or building against the API yourself.
How do I find my Google Place ID?
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Open Google's official Place ID finder, search for your business name and location on the map, and select it from the dropdown. Google displays the name, Place ID and location. Many widget tools can also find your business by name without it.
Where should Google reviews go on my website?
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Beside your prices and immediately above your contact form — the two points where someone hesitates before committing. A separate reviews page is fine to have but reaches far fewer people.
Are free Google review widgets any good?
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The free tiers are genuinely usable for a small business; the main limitation is the tool's branding on the widget and sometimes a cap on how many reviews display. Check the tool is reputable before adding its script to your pages.