How to embed Google Photos album on your website
Google Photos album is a shared Google Photos album displayed on your site, used by event businesses, photographers, venues and community organisations. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from the album in Google Photos — create a shareable link, which can then be linked or framed. For most people the right choice is the share link — a button linking to the album. This is the supported approach. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
Google Photos album: which option to use
| Option | What it does |
|---|---|
| Share link | A button linking to the album. This is the supported approach. |
| Iframe embed | Possible but unofficial and prone to breaking. |
| Direct upload | Putting the photos on your own site, which is better for search and for speed. |
Step-by-step
- 1
Find the code or link in your account
Google Photos album keeps this in the album in Google Photos — create a shareable link, which can then be linked or framed. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Share link: A button linking to the album. This is the supported approach. Iframe embed: Possible but unofficial and prone to breaking. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
Embedded social content is decoration unless it earns its place — it costs page speed, so make it count. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — confirm it renders and links correctly — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸Google Photos is not designed as a website gallery. There is no official embed widget, so anything you find is a workaround.
- ▸Album links can be revoked or expire, and the gallery then disappears from your site.
- ▸Photos on your own domain can appear in Google Images and bring traffic; photos in a shared album cannot.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
Can I embed a Google Photos album on my website?
+−
There is no official embed widget, so the reliable approach is a button linking to the shared album. Unofficial iframe workarounds exist but break when Google changes anything. For a gallery that is genuinely part of your site, upload the images to your site instead.
What's the best way to show a photo gallery on a small business site?
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Upload a curated selection directly to your site. Ten strong images beat two hundred mediocre ones, they load faster, they can rank in Google Images under your domain, and nothing external can remove them. Compress them before uploading — unoptimised photos are the most common cause of a slow small business site.
Do I need a developer to add Google Photos album to my site?
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No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding Google Photos album slow down my website?
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Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.