How to embed Pinterest board on your website
Pinterest board is a Pinterest board, profile or single pin displayed on your site, used by interior designers, florists, wedding suppliers, bakers and craft businesses. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from Pinterest's widget builder, where you paste a board or profile URL and generate the code. For most people the right choice is the board widget — a grid of pins from one board. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
Pinterest board: which option to use
| Option | What it does |
|---|---|
| Board widget | A grid of pins from one board. |
| Profile widget | Your most recent pins across boards. |
| Single pin | One pin embedded inline, useful within written content. |
Step-by-step
- 1
Find the code or link in your account
Pinterest board keeps this in Pinterest's widget builder, where you paste a board or profile URL and generate the code. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Board widget: A grid of pins from one board. Profile widget: Your most recent pins across boards. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
Embedded social content is decoration unless it earns its place — it costs page speed, so make it count. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — confirm it renders and links correctly — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸Board widgets need the board to be public. Secret boards render nothing.
- ▸The widget is image-heavy by nature and can be slow. Limit how many pins you show.
- ▸For portfolio work, your own gallery on your own domain is better — those images can rank in Google Images under your site.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
How do I embed a Pinterest board on my website?
+−
Use Pinterest's widget builder: paste your board or profile URL, choose the size and layout, and copy the generated code into a code block on your site. The board must be public for the widget to display anything.
Is Pinterest useful for a small business website?
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For visual, inspiration-led trades — weddings, interiors, florists, bakers — Pinterest genuinely drives traffic, and pins have a much longer life than posts on other platforms. For most local service trades it is not where customers are looking, and the effort is better spent on Google Business Profile.
Do I need a developer to add Pinterest board to my site?
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No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding Pinterest board slow down my website?
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Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.