How to show Trustpilot reviews on your website
Reviews on your own website convert better than reviews someone has to go and find. Here's how to display your Trustpilot reviews on your site, and what it costs.
Quick answer
Trustpilot's official widgets are called TrustBoxes and require a Trustpilot Business account. A basic widget is available free; the fuller widget library sits on paid plans, so check current pricing before committing. Copy the TrustBox code from your Business account and paste it into an HTML block — ideally next to your contact form and your prices, where hesitation actually happens.
Step-by-step
- 1
Claim your Trustpilot Business account
TrustBox widgets are available to businesses with a Trustpilot Business account, so that's the prerequisite. If you're already collecting reviews you'll have one; if not, claiming your profile is the first step and costs nothing.
- 2
Pick a TrustBox and copy the code
In your Business account, choose a TrustBox widget and copy its embed code. One basic widget is available on the free tier; the broader library of customisable widgets is part of Trustpilot's paid plans. Pricing changes, so check what your plan includes rather than assuming.
- 3
Paste it where hesitation happens
Add an HTML or embed block and paste the code in. Placement matters more than which widget you pick: put reviews next to your prices and immediately above your contact form. That's where someone is deciding whether to trust you, and it's where social proof does real work. A reviews page nobody visits does none.
- 4
Consider the alternatives if the plan cost doesn't stack up
If the paid tier isn't worth it at your size, third-party widget tools can display reviews from a public Trustpilot profile, often with a free tier and more design control. They're a reasonable option for a small business — just check the tool is reputable before putting its script on your site.
- 5
Keep collecting reviews
A widget showing four reviews from two years ago is worse than no widget. Ask every satisfied customer, ideally at the moment the job is done rather than days later. Recency is what makes review widgets persuasive.
Tips & best practices
- ▸Reviews beside your prices outperform a dedicated reviews page by a wide margin.
- ▸Recency matters more than volume — five reviews from this month beat forty from 2023.
- ▸Don't embed multiple review widgets from different platforms; pick the one your customers actually use.
- ▸Third-party scripts should be vetted before you add them; anything on your page can see your page.
Common questions
How do I embed Trustpilot reviews on my website?
+−
Claim a Trustpilot Business account, choose a TrustBox widget, copy the embed code, and paste it into an HTML block on your site. One basic widget is free; the fuller library is on paid plans.
Is the Trustpilot widget free?
+−
One basic TrustBox is available free with a Trustpilot Business account. The wider library of customisable widgets sits on paid tiers. Trustpilot's plan pricing changes, so check current rates before budgeting for it.
Where should reviews go on my website?
+−
Next to your prices and directly above your contact form — the two places where someone hesitates before committing. A separate reviews page is fine to have but far fewer people ever reach it.
Are there free alternatives to the official TrustBox?
+−
Yes — several third-party tools display reviews from a public Trustpilot profile with free tiers and more design flexibility. Vet any tool before adding its script to your site, since embedded scripts run on your pages.