Add the SRA digital badge to your website
The SRA digital badge is the clickable logo every regulated firm must display. It is served by the SRA so only regulated firms can show it, which is why a copied image will not do.
Quick answer
Get the badge from the SRA's digital badge page using your firm's details, then paste the supplied code into your website, usually the footer so it appears on every page. It is served from the SRA rather than hosted by you, which is how it proves your firm is currently regulated. Use of the logo became mandatory on 25 November 2019.
Step-by-step
- 1
Get your firm's badge code from the SRA
The badge is provided through the SRA's own software, on the digital badge page in the transparency section of sra.org.uk. It is issued against your firm, which is the point: the mechanism ensures only regulated firms can display it, so you cannot generate one for a firm you are not authorised to represent.
- 2
Do not substitute a saved image
Saving a picture of the logo and uploading it defeats the badge entirely. The live badge verifies current regulated status and links visitors to information on the protections that regulation provides. A static image keeps showing after authorisation lapses, which is a misrepresentation rather than a technicality.
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Install it in the footer
Put the badge in the site footer so it renders on every page. On Adviita, open the AI editor and say: 'Add this HTML to the site footer', then paste the SRA code. On other builders, use an HTML or embed block rather than a text block, or the code will display as text.
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Place it near your SRA number
The transparency rules also require your SRA number on the site. Putting the badge next to the number, the registered firm name, and the office address gives a visitor everything they need to verify you in one place, and makes an SRA sweep of your site straightforward.
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Test it on a live page and on mobile
Load the published site, confirm the badge renders rather than showing a broken element, and click it to check it opens the SRA information. Check on a phone too, since footers are where mobile layouts most often break and the badge has to be visible, not just present in the markup.
Tips & best practices
- Install the badge on the live site, not just a staging copy. The requirement is about what the public sees.
- If the badge does not render, the code was almost certainly pasted into a text block rather than an HTML block.
- Keep the badge, SRA number, and complaints link together, since all three are transparency requirements.
- Re-check the badge after any redesign. Footers are the first thing a rebuild drops.
Common questions
Is the SRA digital badge optional?
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It was voluntary when introduced, but use of the logo became a mandatory requirement on 25 November 2019 for regulated firms. It sits alongside the other transparency requirements, and non-compliance with those rules may attract a penalty.
Can I put it on one page only?
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The rules require it to be displayed on your website, and the safe reading is that a visitor should encounter it wherever they land. Since most visitors arrive on a service page rather than the homepage, a footer placement across every page is the standard approach.
What if my website is not built by a developer?
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You do not need one. The badge is a block of code you paste into an HTML or embed area. On Adviita you can ask the AI editor to add it to the footer and paste the code, and on most other builders there is an embed block that accepts it.