Add your VouchedFor widget to your website
VouchedFor reviews are verified and specific to regulated advisers, which makes them worth more on your own site than a generic star rating.
Quick answer
Get your widget code from your VouchedFor adviser account, then paste it into an HTML block on your website, usually near the top of the homepage and on your About page. It shows your rating and recent verified reviews and links back to your VouchedFor profile, which is where a prospective client will check you anyway.
Step-by-step
- 1
Get your widget code from VouchedFor
Log in to your VouchedFor adviser account and find the widget option. VouchedFor publishes a widget demo showing the display formats available, so you can pick the one that suits the space you have before you paste anything.
- 2
Choose the format for the space
A compact rating badge suits a header or a sidebar. A fuller review carousel suits a dedicated section on the homepage or the About page. Do not put a large carousel in a header on mobile, where it will push your actual proposition off the screen.
- 3
Paste it into an HTML block
On Adviita, open the AI editor and say: 'Add this HTML block to the homepage below the intro', then paste the widget code. On other builders, use an embed or custom HTML block. A text block will show the code as text, which is the usual reason a widget appears as gibberish.
- 4
Put it where trust is being decided
For regulated advice the decision point is usually the About page, not the homepage. Someone is deciding whether to hand you their pension. Verified reviews immediately below your qualifications and experience do more there than the same widget on a landing page they skimmed.
- 5
Keep collecting reviews
A widget showing three reviews from two years ago is worse than no widget. VouchedFor reviews are collected from real clients, so build the request into your annual review process rather than asking in bursts when you remember.
Tips & best practices
- Place the widget near your FCA and qualification details so verification and credentials are read together.
- Do not mix VouchedFor reviews with unverified testimonials on the same page. It dilutes the verified ones.
- Check it renders on mobile. Review widgets are the most common cause of horizontal scrolling on phones.
- Link your VouchedFor profile in the footer too, since some prospective clients will go there to read everything.
Common questions
Why use VouchedFor rather than Google reviews?
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Both are useful and they do different jobs. Google reviews help local discovery. VouchedFor reviews are collected from clients of regulated advisers, so they carry more weight with someone specifically evaluating whether to trust you with financial advice, and they sit in a directory those clients already use to compare advisers.
Will the widget slow my site down?
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Third-party review widgets do add a script, so put one on the pages where it earns its place rather than on every page. If the widget is the only heavy element on an otherwise fast site, the tradeoff is usually worth it at the point of decision.
Can I show the widget if I only have a few reviews?
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You can, but consider whether it helps. Two reviews displayed prominently can read as thin. Many advisers collect a handful first, then add the widget, and in the meantime lead with qualifications, experience, and what a first meeting involves.